The International Motorcycle Shows (IMS) is giving women discounts on admissions to their shows on Friday nights. Women get 50% off the regular price of admission by presenting a downloadable coupon at the box office when purchasing their event ticket. The coupon is not good for admission, you still have to buy the ticket. Don’t worry guys, this “Ladies Night Out” doesn’t mean ladies only. This discount should help entice more lady riders and women interested in motorcycling to attend the shows.