Rally Director

In case you don’t know who Pepper Massey is she’s the Director of the Motorcycle Rally Department for the City of Sturgis, South Dakota. She’s in charge of coordinating all the in city services for the rally. This means she has the job of making sure that the Police, Parks and Street Departments have everything ready for the rally plus handling the the needs of the vendors who set up in Sturgis. She’s not responsible for what goes on out in the campgrounds. I imagine her city government position is unique because I don’t know of any other city that has a Motorcycle Rally Director.

Another duty of hers is promotion of the rally, an easy task considering her vibrant charming personality. She exudes true passion when extolling the virtues of Sturgis, the Rally and the surrounding areas of South Dakota. Even over the phone I could feel her face light up as she talked about the Rally.