Erik Buell Racing (EBR) in East Troy, Wisconsin has announced that it has secured financing from GE Capital to build a motorcycle dealership network. Founder Erik Buell said the inventory financing from GE will allow dealers to stock, market and sell Erik Buell Racing motorcycles and related products. Right now EBR has about 30 dealerships in existing motorcycle shops that cater to the high end of the sport bike market.
“As we ramp up our production capabilities and introduce other models, it’s great to know that we have a finance company that can support us as we expand,” Buell said.
Erik Buell Racing was formed after Harley dropped the brand in 2009 after owning it for more than a decade. The first EBR motorcycle, the EBR 1190RS (Cycle World Magazine’s superbike of the year for 2011), is a limited edition model that sells for about $40,000. Rumors are that the company is developing other high-performance models including one bike that might be introduced next year. Erik knows that a $40,000 for a bike isn‘t for everyone so the company does have plans to build less expensive models in the future.
Source: Milwaukee Journal Sentinel
Posted by Sam Kanish